Big changes are coming to Facebook Live. The social network will let broadcasts run for up to four hours – or even continuously in some cases. Plus, you can now hide reactions and comments, view livestreams in full-screen, and restrict who sees your broadcast.
Here’s a quick roundup of all the changes coming to Facebook Live that marketers need to know.
1. 4 Hour Live Streams
Since Facebook Live launched, livestreams have been limited to 90 minutes. Now Facebook is more than doubling that.
Yes, broadcasters are now restricted to a mere four hours for users when broadcasting via the Facebook app or using the Live API.
2. Hide Reactions & Comments
Don’t want to see comments and reactions while you’re broadcasting or watching? Facebook will now let you hide both in a video-only mode.
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